New Product Development Excellence: Strategy, Design, and Execution
What you will learn?
Understand the product development process, from idea generation to product launch.
Develop strategies to understand and analyze customer needs.
Learn how to organize and manage product development teams and projects.
Craft effective product strategies and ensure successful market entry.
Apply design thinking techniques to create user-centric products.
About this course
About this Course:
• This self-paced online course equips learners with the tools and strategies required to successfully manage and launch new products.
• Focuses on key areas of product development, including understanding customer needs, organizing teams, applying design thinking, and creating effective product strategies.
• Ideal for aspiring product managers, entrepreneurs, or anyone looking to enhance their skills in product development.
Course Overview:
• Duration: 5 Weeks
• Learn to manage the entire product lifecycle, from identifying customer needs to launching a successful product.
• Build strong cross-functional collaboration skills, leverage design thinking, and develop a new product strategy.
• Gain the ability to develop and manage products effectively, ensuring they meet both customer expectations and business goals.
Course Curriculum & Modules:
• Week 1: Managing Product Development
• Week 2: Understanding Customer Needs
• Week 3: Organizing Product Development
• Week 4: New Product Strategy
• Week 5: Design Thinking for New Products
What You Will Learn:
• Understand the product development process, from idea generation to product launch.
• Develop strategies to understand and analyze customer needs.
• Learn how to organize and manage product development teams and projects.
• Craft effective product strategies and ensure successful market entry.
• Apply design thinking techniques to create user-centric products.
Learning Objectives:
• Master the end-to-end product development cycle.
• Gain insight into customer needs analysis and product ideation.
• Understand organizational structures and processes in product development.
• Learn to create market-driven product strategies.
• Leverage design thinking for innovation in product design and problem-solving.
Course Features & Benefits:
• Self-paced learning: Learn at your own pace, with lifetime access to course materials.
• Hands-on learning: Apply knowledge through real-world scenarios, case studies, and exercises.
• Expert-led content: Learn from experienced product managers and industry professionals.
• Practical tools and techniques: Gain practical insights into project management tools, customer research, and product strategy formulation.
• Design Thinking methodology: Develop products with a focus on user needs and iterative design.
Who This Course is For:
• Aspiring Product Managers looking to develop core product development skills.
• Entrepreneurs who want to launch successful products.
• Professionals in marketing, product design, or business strategy.
• Anyone who wishes to understand the end-to-end process of product development.
Skills Covered:
• Product Management
• Customer Needs Analysis
• Product Strategy Development
• Design Thinking
• Project Management (Agile, Scrum)
• Cross-functional Team Collaboration
• Problem-solving and Innovation
Special Benefits to Students for Enrolling Now:
• Exclusive Discounts on early enrollment.
• Access to bonus material like templates, worksheets, and tools to apply your learning immediately.
• Opportunity to participate in live Q&A sessions with instructors.
Exclusive Complimentary Benefit: One-on-One Expert Interaction
• Personalized feedback on your product development strategies.
• Interactive one-on-one sessions with course instructors to discuss specific challenges or ideas you have.
Course Certificate Advantage:
• Receive an industry-recognized certificate upon completion.
• Showcase your new product development skills on your LinkedIn profile, resume, or portfolio.
• Increase your chances of landing a product management role in top companies.
Instructor Bio:
• Instructor is an experienced Product Manager with over 10 years of expertise in managing product development for leading companies across industries.
• Worked with cross-functional teams to launch innovative products in diverse markets.
• Passionate about teaching and helping individuals turn ideas into successful, market-ready products.
Books & Reference:
• Recommended reading includes:
o "Inspired: How To Create Products Customers Love" by Marty Cagan
o "Lean Product and Lean Analytics" by Ben Yoskovitz
o "Design Thinking for Strategic Innovation" by Idris Mootee
Top Indian Companies Hiring with These Certifications and Skillset:
• Tata Consultancy Services (TCS)
• Flipkart
• Zomato
• Swiggy
• Infosys
• Cure.fit
• Ola Electric
• UrbanClap
• Byju's
•
With these certifications, gain a competitive edge and boost your profile for roles in product management, design, and development.
Suggested by top companies
Top companies suggest this course to their employees and staff.
Requirements
Basic Technology and Internet Access - A stable internet connection and the ability to use online learning platforms are essential. Students should be comfortable with navigating the course platform, accessing videos, downloading materials, and completing assessments.
Comments (0)
An effective process for conceiving, developing and launching new products or services is critical to becoming competitive in most industries. This course includes key concepts like new product development strategy, types of product development strategies and steps.
This course involves
(a) Organizational integration of the work of functional specialists, industrial designers, and other key participants within the firm.
(b) Reducing the time-to-market while meeting cost and quality targets.
(c) Managing cross-functional projects and inherent technological risks while keeping a focus on changing customer requirements.
These challenges are examined in relation to the business level strategy of the firm, its competitive challenges, the technology life cycle and the product life cycle. We will also focus on the potential for firms to build markets and create demand for new products.
